You know how you hate when your friends get to some new cool New York thing first? Well, this time you have the inside track. Arcadium has landed at Hudson Yards, and you're welcome. The unique immersive experience tells the story of the luxury goods giant Richemont Maisons–owner of Cartier, Piaget, Montblanc and others—through a 3-D world of augmented and virtual reality. During its stay, which runs from Friday, July 12 to Thursday, July 25 , it will also play host to a variety of events, including demos, and jewelry and watchmaking workshops. Visit it on the fourth floor of The Shops & Restaurants. Reserve your spot here .