SHINSEGAE HYPER GROUND (Now Open)

Monday-Saturday 10:00am-9:00pm

Sunday 11:00am-7:00pm

SHINSEGAE HYPER GROUND is a K-beauty and lifestyle popup bringing Seoul's newest brands to New York, from skincare and makeup to fragrance, wellness and home.

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REDISCOVER THE NEW HEART OF NEW YORK TODAY

Enjoy unique shopping, dining and experiences to explore. Stay connected and follow @HudsonYards for the latest updates. 

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The Conservatory

Discover a curated edit of items from artisans, designers and brands with passions for quality, value and made to last from featured brands Bastide, Abel, Santa Maria Novella, SRHY, LIIS, The Harmonist, Byredo, D.S. & Durga, Edward Bess, Ex Nihilo and more.

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Jo Malone London

British bespoke fragrances, coveted candles and sumptuous bath and body care. Immaculately wrapped with finesse for a lasting impression in the Jo Malone London signature box.

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Costa Brazil (Now Open)

Explore a full range of luxury products, including haircare, bodycare, fragrance, and home. Discover a thoughtfully curated space reflecting Francisco Costa’s personal lifestyle, created in collaboration with creative partner Alexander May.

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