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Hudson Yards and The We Are All Music Foundation (WAAM) Partner to Support Local Non-Profit Organizations That Change Lives Through “The Power Of Music”
NEW YORK (February 2, 2021) - Hudson Yards announced today a partnership with the We Are All Music Foundation (WAAM), a non-profit organization dedicated to providing meaningful support to the most impactful organizations that utilize the power of music to change people’s lives, particularly in underserved communities and in the education and health and wellness sectors. As part of the partnership, Hudson Yards has committed $50,000 toward a year-long fundraising campaign that will elevate WAAM’s mission in New York City.
In 2021, WAAM and Hudson Yards will celebrate the partnership with a series of FREE LIVE music performances throughout the neighborhood that spotlight some of the diverse organizations that are affecting positive change through the power of music.
For every additional $25,000 raised by Hudson Yards, WAAM will engage and support an additional local non-profit, and mark the milestone with another live musical performance offering the entire West Side community an opportunity to come together while continuing to raise awareness for WAAM’s mission.
“From its inception, Hudson Yards was envisioned as a new center for culture, art, music and community, dedicated to advancing new artistic voices and mediums. Last year, we saw first-hand the power music has to help people through difficult times, and are proud to partner with the We Are All Music Foundation to promote organizations that use the universal language of music to help others in innovative ways,” said Stacey Feder, Chief Marketing Officer of Hudson Yards.
“We are so proud to partner with Hudson Yards on this philanthropic endeavor,” said Mary Crawford, Managing Director, We Are All Music Foundation. “If there was ever an ideal time to spread the healing power of music…it’s now. This partnership provides the perfect platform for WAAM to spotlight the diverse musical genres that are affecting positive change through the power of music in a COVID safe and socially distanced environment.”
For more information about Hudson Yards, please visit www.HudsonYardsNewYork.com.
Hudson Yards has been working in close collaboration with the Mount Sinai Health System to implement enhanced health and safety measures that meet or exceed current public health guidance from local, state and federal authorities, including requiring face coverings at all times and reimagining the visitor journey to offer a socially distanced and almost completely ‘touchless’ experience. Additional safety protocols include: increased, rigorous cleaning procedures; temperature screenings and timed tickets at Edge with staggered arrival to minimize queues; floor markings throughout to encourage social distancing; touch-less elevators operating at reduced capacities; and more.
ABOUT HUDSON YARDS:
Hudson Yards is the newest neighborhood on Manhattan’s West Side developed by Related Companies and Oxford Properties Group. A template for the future of cities, Hudson Yards is Manhattan’s first LEED Gold Certified Neighborhood; home to leading retail brands in every category from luxury to fast fashion, including experiential concepts and first-ever stores from popular online retailers; restaurants and food experiences by world-renowned chefs and restaurateurs; dynamic cultural institutions; modern residences offering unparalleled amenities; more than five acres of public plazas, gardens and groves; the world’s first Equinox Hotel; state-of-the-art commercial office space for industry leaders including Facebook, WarnerMedia, BlackRock and more; and eventually a new 750-seat public school. For more information on Hudson Yards, please visit www.HudsonYardsNewYork.com.
ABOUT WE ARE ALL MUSIC FOUNDATION (WAAM):
The We Are All Music Foundation (www.weareallmusic.org) is the central voice for music nonprofits that support causes in Underserved Communities, Education, and Health & Wellness. This 501c nonprofit was founded in Montclair, New Jersey in 2019 by a group of philanthropic business leaders who believe in the power of music to change lives. WAAM’s mission is to provide meaningful support to the most impactful nonprofit organizations that utilize music to improve lives and benefit society. WAAM awards transformative grants and works closely with each nonprofit to help them achieve their goals, develop collaborative initiatives and guide best practices. WAAM awarded the Foundation’s inaugural “Power Of Music” grants in 2020.
Kathleen Anne Corless