Forty Five Ten Announces Inaugural New York Store at Hudson Yards

Visionary Boutique Brand to Create 16,000-Square-Foot Luxury Fashion Retail Destination on Manhattan’s West Side

NEW YORK, NY – February 6, 2018 – Forty Five Ten, the Dallas-based luxury boutique brand, announces its New York City debut with a location in Manhattan’s Hudson Yards slated to open in March 2019.

“There’s nothing more thrilling to me than finding new talent and undiscovered gems, and showcasing them in a way only Forty Five Ten can,” says Vice President of Creative and Women’s Fashion Director Taylor Tomasi Hill. “Hudson Yards will allow us to grow our New York market, yet keep our personal approach to every element of the business – it’s the only way that feels right to us.”

Forty Five Ten Hudson Yards joins the brand’s five other stores across Texas and California. The design concept for the Hudson Yards outpost, created in partnership with New York-based firm Snarkitecture, echoes Forty Five Ten’s inherent curiosity and regard for the unusual design element. The 16,000-square-foot, multi-section store presents the brand’s evolving selection of emerging and pillar designers in the worlds of women’s, men’s, home and beauty.

Kenneth A. Himmel, president and CEO of Related Urban, the mixed-use division of Related Companies, developer of Hudson Yards, said, “Forty Five Ten has transformed the luxury retail experience through its innovative approach to design and experiential shopping. We are thrilled to be the home of their first ever New York City store, where they will provide customers a uniquely elevated shopping experience. They are a visionary brand with an unparalleled reputation across the fashion world and join a growing collective of tastemakers, visionaries and creators who are bringing the best in design, fashion, beauty and dining to Hudson Yards, the new heart of New York.”

The New York location will be the second largest for the brand, following its flagship store in the heart of downtown Dallas, which was completed in 2016 succeeding the brand’s acquisition by Headington Companies in 2014. An emblem of the city’s urban renaissance, the Dallas flagship earned Forty Five Ten the reputation as an anchor of neighborhoods on the rise. The groundbreaking Hudson Yards development, situated in the fastest-growing cultural and professional neighborhood in Manhattan, is, therefore, a natural new address.

Katherine Greenberg, chief operating officer of Forty Five Ten, said, “New York is the shopping capital of the world, largely because of its diverse retail clientele and creative magnetism. Hudson Yards brings these worlds together in one energetic hub, which was a compelling draw for us. The Hudson Yards location is a logical next step for our brand, as well as an inspiring one, and we couldn’t be more excited.”

Nick Wooster, men’s fashion director of Forty Five Ten, said, “As an innovative neighborhood that seamlessly blends work, culture, and play, Hudson Yards is the ideal location for a new Forty Five Ten boutique. As a longtime New Yorker, and nearly two-year resident of Hudson Yards, the potential and unique experiences this neighborhood offers to Forty Five Ten are clear.”

Designed by the celebrated Elkus Manfredi Architects, The Shops & Restaurants at Hudson Yards pays homage to the industrial past of the West Side. Steel and dark wood are featured prominently to reference the rail yards that once dominated the area and High Line, and natural stone floors and exposed support structures contribute to the rough-hewn, urban elegance of this vertical neighborhood. Signature restaurants and food experiences by Chefs and restauranteurs Thomas Keller, José Andrés, David Chang, Michael Lomonaco, Costas Spiliadis, rhubarb and D&D London will be featured. Shoppers will also have direct access to the High Line and an underground connection to the No. 7 Subway, making the Hudson Yards retail center one of the most connected shopping destinations in the city.

For more information about Forty Five Ten, please visit



Playfully disregarding the status quo, Dallas-born boutique brand Forty Five Ten heralds the new, the emerging, the rare, and the unusual. With an inherent curiosity, Forty Five Ten presents luxury collections by iconic designers in women’s, men’s, home and beauty, Forty Five Ten caters to discerning clientele who value self-expression and craftsmanship.

A straight-talking voice in the industry, Forty Five Ten boasts a mix of rising talents and established designers—each sought out and selected by Vice President of Creative and Women’s Fashion Director Taylor Tomasi Hill and Men’s Fashion Director Nick Wooster.

Opened in Dallas in 2000, Forty Five Ten immediately established its trademark sensibility with an emphasis on playful, experimental, and luxury designers. After being acquired by Headington Companies in 2014, the brand expanded its footprint with the opening of a flagship store in the heart of downtown Dallas in 2016. An emblem of the city’s urban renaissance, the 37,000-square-foot, four-story building features three retail levels; a top-floor restaurant and lounge; and museum-quality art throughout. The flagship, along with additional brick-and-mortar locations across Texas and California, has earned Forty Five Ten the reputation as an anchor of neighborhoods on the rise.


Hudson Yards, developed by Related Companies and Oxford Properties Group, is an entirely new neighborhood on Manhattan’s West Side. Comprised of more than 18 million square feet of mixed-use development, Hudson Yards will include over 100 shops and signature restaurants by Thomas Keller, José Andrés, David Chang, Michael Lomonaco, Costas Spiliadis, rhubarb and D&D London; approximately 4,000 residences; 14-acres of public open space; a new 750-seat public school and an Equinox® branded luxury hotel with more than 200 rooms – all offering unparalleled amenities for residents, employees and guests.

The Shops at Hudson Yards are already 70 percent committed and will comprise presentations from Cartier, Patek Philippe, Piaget, Rolex and Van Cleef; New York City’s first Neiman Marcus; and the nation’s first Watches of Switzerland showroom, as well as two-story, mini-anchor presentations by Zara and H&M, and a diverse array of fashion brands including AG Jeans by Adriano Goldschmied, Aritzia, Athleta, Banana Republic, Coach, Lululemon, Stuart Weitzman and Tory Burch. The beauty collection will include The Body Shop, Jo Malone, Kiehl’s, MAC, NYX, Origins, Sephora and Urban Decay. Commercial tenants of Hudson Yards include: Arosa Capital; BlackRock; Boies, Schiller & Flexner; Boston Consulting Group; Cooley LLP; DNB Bank; Engineers Gate; Guardian; HealthCor Management; Intercept Pharmaceuticals; Intersection; KKR; L’Oréal USA; MarketAxess; Milbank, Tweed, Hadley & McCloy LLP; Oxford Properties Group; Point72; Related Companies; SAP; Sidewalk Labs; Silver Lake; Tapestry and its subsidiaries: Coach, Inc., Kate Spade and Stuart Weitzman; Third Point LLC.; Time Warner and its subsidiaries: CNN, HBO, Turner Broadcasting and Warner Bros.; VaynerMedia; and Wells Fargo Securities. For more information on Hudson Yards, please visit



Related Companies:
Joanna Rose
[email protected]
[email protected]

Forty Five Ten:
Adam Abdalla
[email protected]

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