Come for the Day – or Stay.
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Planning weekend fun can be challenging for families, especially when the weather gets frosty. It’s not always easy to find a spot that pleases everyone. At least it wasn’t easy. Now Camp, an immersive-experience-like-no-other store gives families a reason to leave the house regardless of the temperature, is opening at Hudson Yards.
At heart, Camp is a toy store. Of course, there will be the sure-to-please games, puzzles, and books for kids of all ages, not to mention stylish gifts and goods for parents. But there’s also lots to do, including a canteen stocked with drinks and treats, plus dedicated space for crafts, performances and other interactive experiences. “These days you can have anything delivered to your house. We made Camp about so much more than buying - there’s a sense of discovery, independence, and play,” says Camp CMO Tiffany Markofsky Speyer. “And it’s all created with parents and kids in mind.”
The Hudson Yards store is an homage to New England sleepaways, designed to spark nostalgia in anyone who spent summers away. The 6,000-foot space features a retro Bronco truck, climbing tree, ant farm tunnel, musical wooden dock, and slide that travels between different cabins. Completing the look: a projection wall of the waterfront.
And just like real camp, there are tons of enriching activities for everyone - babies to tweens - which families can buy tickets for online (most cost around $25 per person, though some are free). Counselors are ever ready to help make dream catchers, lanyards, slime and kaleidoscopes, or parents can sit with their kids and work together. Puppet shows and book readings happen in the Campitheater. And every Saturday night, there’s a pajama date night dropoff, so kids can play and parents can dine.
But the best part of Camp is just like the best part of traditional camp - making friends and building a community. Visitors often find themselves meeting others in the neighborhood, creating connections and counting down the days until they can come back again.