Shinsegae Hyper Ground

Name: Hudson Yards
Address: 20 Hudson Yards, New York, NY, 10001, US

Level 1
Monday-Saturday 10:00am-9:00pm
Sunday 11:00am-7:00pm

SHINSEGAE HYPER GROUND is a K-beauty and lifestyle popup bringing Seoul's newest brands to New York, from skincare and makeup to fragrance, wellness and home.

Shinsegae Hyper Ground Offers & Events

November 28 - December 4, 2026
Pick & Match with FULLY at Shinsegae Hyperground
Enter to wins a travel-size mask cleanser.
December 5-11, 2026
Holiday Gifting with MUJAGI Ceramics at Shinsegae Hyper Ground
Get a complimentary ceramic Christmas ornament with any MUJAGI purchase, while supplies last.
November 28 - December 4, 2026
Pick & Match with FOODOLOGY at Shinsegae Hyper Ground
Enter to win Coleology Cutting Jelly sticks

November 21-27, 2026
Play the Claw with VIDIVICI at Shinsegae Hyper Ground
Buy any VIDIVICI product and get a play on the HYPER GROUND claw machine.
November 21-27, 2026
Draw Your Prize with YUNJAC at Shinsegae Hyper Ground
Shop YUNJAC and draw a capsule for a guaranteed prize.
November 14-20, 2026
Early Black Friday with Tender Garden at Shinsegae Hyper Ground
Start your holiday shopping early with Tender Garden's ready-to-wrap holiday gift sets.