Luxury French menswear of impeccable style and fabrics, started in 1976 by Daniel Cremieux in Saint-Tropez, on the French Riviera. For the globe-trotting and dapper businessman.
Theory balances luxury with accessibility in its men’s and women’s collections known for precisely tailored silhouettes and exceptional fabrics.
Founded in Paris in 2005, the jewelry Maison is orchestrated by Valérie Messika. Valérie invents a new language for diamonds, and imposes her contemporary style on a new generation searching modernity.