Spot the Bag with American Airlines

American Airlines takes the FIFA World Cup 26 beyond the pitch — and 100 stories high at Edge NYC!

As anticipation builds for the FIFA World Cup 26™, American Airlines is giving fans a new way to be part of the world’s biggest sporting event, from the streets of the Host Cities to 100 stories above New York City. 

This summer, American is launching its Spot the Bag campaign, a dynamic, on-the-ground experience that brings the excitement of the tournament directly to fans. 

Throughout June and July, fans will spot American Airlines x FIFA World Cup 26™-branded traveling suitcases at iconic landmarks across Host Cities, inviting AAdvantage® members to scan, enter and unlock a chance at an unforgettable FIFA World Cup 26TM Final Party in New York City. 

American’s Spot the Bag campaign is an immersive activation designed to meet fans where they are. The campaign kicks off in New York City at Vessel at Hudson Yards with a bold, oversized suitcase installation. 

The campaign invites fans to scan on-site QR codes, follow the campaign across American’s social channels and engage with the tournament in a completely new way. 

Entries are open June 2 through July 3 for AAdvantage® members. For additional details go to aa.com/fwc26perks. 

A once-in-a-lifetime final experience 
At the center of it all is an unforgettable grand prize experience in New York City to close out the biggest moment of the summer. 

Winning AAdvantage® members will experience the FIFA World Cup 26™ Final in a way few ever will. The event, hosted in Hudson Yards at Edge NYC, the highest outdoor sky deck and all-weather immersive indoor experience in the Western Hemisphere, will bring live match viewing and premium entertainment in a high-energy, once-in-a-lifetime setting. The grand prize includes: 

• Tickets to the American Airlines x FIFA World Cup 26™ Final Party at Edge NYC 
• Surprise musical performance 
• Round-trip airfare to New York City 
• A four-night hotel stay