A Cup of Love by illy

Celebrating National Coffee Day and International Coffee Day by slowing down and reconnecting over a shared cup of coffee paired with a rotating lineup of local pastry partners in dedicated lounge areas designed for conversation. Afterwards, create "A Cup of Love" keepsake and share the experience with others. 

Inspired by the warm, welcoming spirit of the traditional Italian cortile, where coffee has long been a reason to gather, the experience reimagines this timeless ritual as a contemporary piazza in the heart of Manhattan. It is an invitation to slow down, put smartphones aside and rediscover the simple pleasure of genuine conversation over a cup of coffee. 

Visitors can reserve a complimentary “A Cup of Love” session and invite someone to join them for a first date, a long-overdue catchup, a family reunion, a thank-you coffee, or simply a chance to reconnect with a friend. Each reservation includes a coffee pairing from a rotating lineup of local pastry partners and a seat in one of two dedicated lounge areas designed for conversation. 

After grabbing a coffee, visitors are invited to write their own "A Cup of Love" on a postcard, which can be a note to a friend, a partner, or a stranger, and add it to the wall or take it home as a keepsake. Visitors are also encouraged to share a photo or video from their “A Cup of Love” session or a preview of the love letter they wrote on socials, tagging @illy_us and #ACupofLove.